In this project we got the chance to support our client in the digital transformation. With a special focus on digital awareness and a noteable size of a media budget for a brandnew product, there was the clear need of the well performing website meeting the newest UX standards and providing the possibility to track the visitors’ conversion as well as campaign performance.
The goal of this project was to promote a brandnew product online. Therefore an enhanced presence in the digital sector was required. To fullfill the demands of our client the challenge was not only develop a website with comprehensive information regarding a userfriendly clean and modern design, but also deliver high performance under volatile requests on efficient costs. Furthermore a solid tracking concept should provide insights about campaign performances and user behavior to make data based desicions.